Packaging platform Lumi has released Lumi ID, providing brands a way to instantly answer consumer questions via AR technology. Lumi ID delivers accurate, up-to-date information about packaging specifications, certifications, and localized recycling options, among other. Lumi ID leverages QR codes, mobile technology, and various 3rd party data sources to provide packaging details that can be easily updated. Brands can also include items such as their mission and values, as well as material descriptions and disposal instructions.
