Effekt is on a mission to develop the worlds most rubbish footwear brand. Adhering to the principles of circular design and triple bottom line sustainability, they are challenging the current linear mindset of take, make, waste in the footwear and sneaker space. In the process they create sneakers as a vehicle to effekt conscious consumption. Made from reclaimed ocean plastic and fashion waste, the Alchemy X contains 90% upcycled materials and helps us clean up the planet.
